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GNRC
Generac Holdings Inc.
Summary
Business
Earnings Call
Valuation
Profitability
Financial Health
Yearly Return 10Y annualized return is very good at 10.5% per year
Earnings Expectations GNRC has met or exceeded earnings expectations in the majority of recent quarters (8/10)
Positive Reasonable Price-to-Earnings Ratio
Positive Low Price-to-Sales Ratio
Positive Strong Gross Profit Margin
Positive Healthy Return on Equity
Positive Good Liquidity Ratios
Positive Manageable Debt Levels
Positive 🏆 Strong Market Leadership
Positive 💰 Record Financial Performance
Positive 🔄 Diversified Product Offering
Positive 🚀 Innovation and Product Development
Positive 🌍 Expandable Market Opportunities
Negative High EV/EBITDA Ratio
Negative Elevated Price-to-Cash Flow Ratio
Negative Low Net Profit Margin
Negative Moderate Operating Profit Margin
Negative Low Quick Ratio
Negative Low Cash Ratio
Negative ⚠️ Reliance on Power Outage Events
Negative 📉 Variability in C&I Markets
Negative 🔮 Uncertain Policy Environment
Negative 📉 Anticipated Decline in C&I Products

Generac Holdings Inc. demonstrates strong business quality through its market leadership and financial performance, but faces challenges related to reliance on power outages and variability in the C&I market. Future prospects are bolstered by innovation and market expansion opportunities, yet uncertainties in policy and C&I demand could pose risks.

Analysis Date: February 12, 2025
Last Updated: March 12, 2025

+171%
+10.5% per year

Past performance does not guarantee future results. The data presented is indicative and may not be updated in real-time.

Country US
Exchange NYSE
Industry Industrial - Machinery
Sector Industrials
Market Cap $9.52B
CEO Mr. Aaron P. Jagdfeld

Generac Holdings Inc. is a company that makes equipment to provide power when there is none. They create generators that can keep your home or business running during a power outage. Their products include small portable generators for camping, larger standby generators that automatically kick in when the power goes out, and energy storage systems that help you save power. Founded in 1959 and based in Wisconsin, Generac also sells outdoor power tools like lawn mowers and pressure washers.

Streams of revenue

Residential Products: 50%
Commercial & Industrial Products: 40%
Other: 10%

Estimations for reference only

Geographic Distribution

Canada: 0%
Europe: 0%
Asia Pacific: 0%
Latin America: 0%
United States: 0%
Middle East and Africa: 0%

Estimations for reference only

Core Products

🔌
Portable Generators Mobile power solutions
🏢
Industrial Generators Power for industries
🌿
Clean Energy Solutions Sustainable energy
🔋
Energy Storage Systems Battery storage units
🏠
Home Standby Generators Backup power for homes

Business Type

B2B Business to Business

Competitive Advantages

🏆
Brand Recognition Generac is a well-known brand in the power generation sector, recognized for reliability and quality, which fosters customer loyalty.
🔩
Aftermarket Services The company generates recurring revenue through aftermarket service parts and maintenance, which strengthens customer relationships and loyalty.
💡
Technological Innovation Generac invests in R&D to innovate energy solutions, such as their PWRcell and Mobile Link, keeping them competitive in a rapidly evolving market.
🔧
Diverse Product Portfolio The company offers a wide range of products including residential and commercial generators, energy storage systems, and outdoor power equipment, catering to various market needs.
🚚
Strong Distribution Network Generac has an extensive distribution network that includes independent dealers, retailers, and e-commerce platforms, enhancing market reach and accessibility.

Key Business Risks

⚔️
Market Competition Intense competition from other manufacturers can lead to price wars and reduced market share.
📉
Economic Fluctuations Economic downturns can reduce demand for power products, impacting sales and profitability.
📜
Regulatory Compliance Changes in regulations related to safety, emissions, and energy standards can impose additional costs and operational challenges.
🚧
Supply Chain Disruptions Delays or interruptions in the supply chain can impact production schedules and increase costs.
💻
Technological Advancements Failure to keep up with rapid technological changes in power generation and energy storage may result in obsolescence.

Trailing Twelve Months (TTM) values provide a view of the company's performance over the last year.

Graham Value Metrics

Benjamin Graham's value investing approach focuses on finding stocks with a significant margin of safety between their intrinsic value and market price.

Intrinsic Value

Estimated fair value based on Graham's formula

$132.97

Current Market Price: $112.79

IV/P Ratio: 1.18x (>1.0 indicates undervalued)

Margin of Safety

Gap between intrinsic value and market price

15.0%

Graham recommended a minimum of 20-30% margin of safety

Higher values indicate a greater potential discount to fair value

Graham Criteria Checklist

Benjamin Graham's value investing checklist for GNRC

Yes Positive earnings (5+ years)
No Dividend history (5+ years)
No P/E ratio ≤ 20 (21.09)
No P/B ratio ≤ 1.5 (2.65)
No Current ratio ≥ 2.0 (1.97x)
No Long-term debt < Net current assets (1.35x)
Yes Margin of safety (15.0%)
No GNRC does not meet all Graham criteria

ROE: 13.012525679832262

ROA: None

Gross Profit Margin: 38.1959591548463

Net Profit Margin: 7.300770932955045

Trailing Twelve Months (TTM) values provide a view of the company's performance over the last year.

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About Profitability Metrics

Profitability metrics measure a company's ability to generate earnings relative to its revenue, operating costs, and other relevant metrics. Higher values generally indicate better performance.

Return on Equity (ROE)

Measures how efficiently a company uses its equity to generate profits

13.01%

10% 15%

Higher values indicate better returns for shareholders

TTM (as of 2025-04-30)

Gross Profit Margin

Percentage of revenue retained after accounting for cost of goods sold

38.20%

20% 40%

Higher values indicate better efficiency in production

TTM (as of 2025-04-30)

Net Profit Margin

Percentage of revenue retained after accounting for all expenses

7.30%

8% 15%

Higher values indicate better overall profitability

TTM (as of 2025-04-30)

Strong Gross Profit Margin

38.20%
Gross Profit Margin

With a gross profit margin of 38.20%, GNRC demonstrates efficient production and strong pricing power.

Healthy Return on Equity

13.01%
Return on Equity

A return on equity of 13.01% indicates that the company is effectively generating profit from shareholders' equity.

Low Net Profit Margin

7.30%
Net Profit Margin

The net profit margin of 7.30% suggests that the company retains a smaller portion of revenue as profit, which could be a concern if it continues to decrease.

Moderate Operating Profit Margin

12.52%
Operating Profit Margin

An operating profit margin of 12.52% indicates that while the company is profitable, there may be room for improvement in operational efficiency.

About Financial Health Metrics

Financial health metrics assess a company's ability to meet its financial obligations and its overall financial stability.

Debt to Equity Ratio

Total debt divided by total equity

0.59x

1.0x 2.0x

Lower values indicate less financial leverage and risk

Less than 1.0 is conservative, 1.0-2.0 is moderate, >2.0 indicates high risk

Q4 2024

Current Ratio

Current assets divided by current liabilities

1.97x

1.0x 2.0x

Higher values indicate better short-term liquidity

Less than 1.0 is concerning, 1.0-2.0 is adequate, greater than 2.0 is good

Q4 2024

Good Liquidity Ratios

1.97
Current Ratio

A current ratio of 1.97 indicates that GNRC has enough current assets to cover its current liabilities, suggesting good liquidity.

Manageable Debt Levels

0.59
Debt-to-Equity Ratio

With a debt-to-equity ratio of 0.59, the company maintains a healthy balance of debt relative to its equity, indicating lower financial risk.

Low Quick Ratio

0.97
Quick Ratio

The quick ratio of 0.97 indicates that the company may face challenges in covering short-term liabilities without selling inventory.

Low Cash Ratio

0.27
Cash Ratio

The cash ratio of 0.27 suggests limited cash resources to handle immediate obligations, which could pose liquidity risks.

Meeting Expectations

8 /10

Higher values indicate better execution and credibility

Recent Results

Beat earnings
2025-02-12 +12.4%
Beat earnings
2024-10-31 +15.4%
Beat earnings
2024-07-31 +8.9%
Beat earnings
2024-05-01 +22.2%
Missed earnings
2024-02-14 -1.4%
Beat earnings
2023-11-01 +9.3%
Missed earnings
2023-08-02 -6.9%
Beat earnings
2023-05-03 +21.2%
Beat earnings
2023-02-15 +4.7%
Beat earnings
2022-11-02 +8.0%

EPS

2.49
Estimated
2.80
Actual
+12.45%
Difference

🏆 Strong Market Leadership

Above 70%
Market Share
28% Year-over-Year
Net Sales Growth (Residential Products)

Generac Holdings Inc. holds a market share above 70% in the home standby generator category, positioning it as a clear leader in a growing market. The company's ability to capitalize on the increasing demand for home standby generators amidst power outages reflects its strong competitive advantage.

💰 Record Financial Performance

$605 million
Free Cash Flow
21.5%
Adjusted EBITDA Margin

The company achieved a record free cash flow generation of $605 million, indicating strong operational efficiency and financial health. This performance supports future investments and growth initiatives.

🔄 Diversified Product Offering

$300 to $400 million for 2025
Energy Technology Sales Projection

Generac's strategy includes expanding into residential energy technology products such as energy storage systems and smart thermostats, which aligns with the megatrends of energy management and resiliency.

⚠️ Reliance on Power Outage Events

The growth in demand for generators is significantly tied to power outage events. If such events do not occur at historical rates, it could impact sales negatively, as seen in the guidance for 2025 which does not assume major power outage events.

📉 Variability in C&I Markets

Commercial and Industrial (C&I) product sales showed mixed performance, with some segments experiencing declines. The company anticipates flat growth in the C&I segment for 2025, indicating potential challenges in this area.

🚀 Innovation and Product Development

Second Half of 2025
New Product Launch Date

Generac is set to launch a next-generation home standby generator line that incorporates advanced technologies, which is expected to improve market competitiveness and capture a larger share of new customers.

🌍 Expandable Market Opportunities

6.5%
Addressable Market Penetration
$4 billion
Value of 1% Penetration

The company sees a significant penetration opportunity in the home standby market, with only 6.5% of the addressable market currently equipped with standby generators. This presents a large growth potential moving forward.

🔮 Uncertain Policy Environment

The potential for changes in government policy and funding, particularly regarding clean energy initiatives, poses a risk to growth in the energy technology segment, which is critical for future expansion.

📉 Anticipated Decline in C&I Products

The company expects a decline in the C&I products segment due to ongoing economic uncertainties and high interest rates, which may impact capital spending by customers.

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