Booking Holdings demonstrates strong business quality through robust financial performance, innovative technological integration, and expanding merchant capabilities. However, it faces risks from competition and potential short-term growth challenges. The long-term growth prospects remain positive, driven by ambitious growth targets and a solid capital return strategy.
Analysis Date: February 20, 2025 Last Updated: May 29, 2025
+339%
+16.0% per year
Past performance does not guarantee future results. The data presented is indicative and may not be updated in real-time.
CountryUS
ExchangeNASDAQ
IndustryTravel Services
SectorConsumer Cyclical
Market Cap$162.42B
CEOMr. Glenn D. Fogel
Booking Holdings Inc. is a company that helps people plan their travel and dining experiences online. They own several popular websites, like Booking.com for booking hotels, Rentalcars.com for renting cars, and KAYAK for comparing travel prices. They also have OpenTable, which lets you make reservations at restaurants. Essentially, Booking Holdings makes it easy for you to find and book places to stay, travel, and eat, all in one place.
Streams of revenue
Merchant Revenue:62%
Agency Revenue:34%
Advertising and other revenues:3%
Geographic Distribution
NETHERLANDS:83%
Other Geographical Areas:9%
UNITED STATES:8%
Core Products
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AgodaGlobal travel bookings
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KAYAKTravel search engine
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PricelineTravel deals
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Booking.comHotel reservations
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Rentalcars.comCar rentals
Business Type
Business to Consumer
Competitive Advantages
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Trailing Twelve Months (TTM) values provide a view of the company's performance over the last year.
Graham Value Metrics
Benjamin Graham's value investing approach focuses on finding stocks with a significant margin of safety between their intrinsic value and market price.
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Trailing Twelve Months (TTM) values provide a view of the company's performance over the last year.
Income Statement Flow
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Profitability metrics measure a company's ability to generate earnings relative to its revenue, operating costs, and other relevant metrics. Higher values generally indicate better performance.
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BKNG Stock Analysis: Booking Holdings Inc. Investment Guide
BKNG (Booking Holdings Inc.) is a Consumer Cyclical company listed on NASDAQ Global Select. The stock has generated 16.0% annual returns with an overall investment score of None/100.
Booking Holdings demonstrates strong business quality through robust financial performance, innovative technological integration, and expanding merchant capabilities. However, it faces risks from competition and potential short-term growth challenges. The long-term growth prospects remain positive, driven by ambitious growth targets and a solid capital return strategy.
BKNG Key Financial Metrics
BKNG financial analysis includes comprehensive valuation ratios, profitability metrics, and financial health indicators. The company has a valuation score of 7.5/100 and profitability score of 7.5/100 with financial health rated 6.25/100.
About Booking Holdings Inc.
Booking Holdings Inc. is a company that helps people plan their travel and dining experiences online. They own several popular websites, like Booking.com for booking hotels, Rentalcars.com for renting cars, and KAYAK for comparing travel prices. They also have OpenTable, which lets you make reservations at restaurants. Essentially, Booking Holdings makes it easy for you to find and book places to stay, travel, and eat, all in one place.
BKNG Investment Recommendation
Based on our comprehensive analysis of BKNG, investors should consider the company's strong performance track record, earnings consistency (10/10 quarters beat expectations), and current valuation metrics when making investment decisions.
Consumer Cyclical Sector Analysis
BKNG operates in the Travel Services industry within the Consumer Cyclical sector. This analysis compares Booking Holdings Inc. performance against industry and sector benchmarks to provide context for investment decisions.
Frequently Asked Questions about BKNG Stock
Is BKNG a good investment?
BKNG (Booking Holdings Inc.) has generated 16.0% annual returns with an overall score of None/100. Booking Holdings demonstrates strong business quality through robust financial performance, innovative technological integration, and expanding merchant capabilities. However, it faces risks from competition and potential short-term growth challenges. The long-term … Investors should consider their risk tolerance and investment goals when evaluating BKNG.
What is BKNG P/E ratio and valuation?
BKNG valuation metrics including P/E ratio, price-to-book ratio, and price-to-sales ratio are analyzed on this page with comparisons to Travel Services industry and Consumer Cyclical sector benchmarks. The company currently has a valuation score of 7.5/100.
Should I buy BKNG stock now?
The decision to buy BKNG stock should be based on comprehensive analysis of financial metrics, market conditions, and individual investment goals. Our analysis provides profitability score of 7.5/100, financial health score of 6.25/100, and detailed performance metrics to help inform your investment decision.
What are BKNG financial health indicators?
BKNG financial health analysis includes liquidity ratios, debt levels, cash flow metrics, and profitability indicators. The company has a financial health score of 6.25/100 based on comprehensive analysis of balance sheet strength and operational efficiency.
How does BKNG compare to competitors?
BKNG performance is benchmarked against Travel Services industry peers and Consumer Cyclical sector averages. Our analysis includes comparative valuation ratios, profitability metrics, and growth indicators to provide context for Booking Holdings Inc.'s market position.
What are BKNG historical returns?
BKNG has generated 16.0% annual returns over the 10Y. Historical performance analysis includes price appreciation, dividend yields, and total shareholder returns compared to market benchmarks.
BKNG Key Investment Metrics Summary
Annual Return: 16.0%
Valuation Score: 7.5/100
Profitability Score: 7.5/100
Financial Health Score: 6.25/100
Growth Score: 36.2553510996416/100
Earnings Beat Rate: 10/10 quarters
Sector: Consumer Cyclical
Industry: Travel Services
Exchange: NASDAQ Global Select
Market Cap: 162419738481
BKNG Investment Thesis
Booking Holdings Inc. (BKNG) represents an excellent investment opportunity in the Consumer Cyclical sector. With an overall score of None/100, the company demonstrates areas for financial improvement.
Investment Strengths
Strong Gross Profit Margin
Strong Net Profit Margin
Good Liquidity Ratios
Strong Interest Coverage
Strong Financial Performance
Technological Innovation and AI Integration
Expanding Merchant Offerings
Long-Term Growth Ambitions
Capital Return Strategy
Investment Risks
High Price-to-Earnings Ratio
Negative Return on Equity
High Debt Levels
Market Competition Risks
Short-Term Growth Headwinds
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